Capturing Authentic stories to empower

the next generation of Chinese creatives

around the world

Let's chat! ➺

Meet the diaspora!

mission and vision.

Culture connects us — it shapes identity, fosters belonging, and links past to future. But as Chinese diaspora, we often feel caught between worlds: misrepresented in the West and restricted by tradition from the East.

Our mission is to reconnect the Chinese diaspora with each other and their roots. Through a creative platform focused on visual storytelling, we aim to celebrate identity, art, fashion, lifestyle, and more — empowering our community to thrive authentically.

selected work

YIQI x WereldMuseum - Made in China - Campaign

Community interviews

We create a diverse range of culture-driven campaigns and content — by us, for us. From high-end productions to community-led creations, we celebrate our culture at every level.

WANNA SHARE SOMETHING? let’s chat.